Elska Magazineis a bi-monthly magazine that hails from the United Kingdom. It's a glossy collection of photographs of gay men from all over the world. The latest issue is from Toronto, which they refer to with a straight face as "the behemoth of Canadian cities and exemplar of multiculturalism."
More portraiture than pornography, Elska's mission is to showcase "a wide spectrum of male beauty that transcends the ubiquity of young, white, muscled bodies" (although it does not necessarily exclude that type, either). Aside from posing in various states of undress in these personal and somewhat artistic photographs, each model also writes a brief story of his life. Elska, which is Icelandic for 'love', is doing its damnedest to profile unique models. Though most are cute, not everyone has a great body. It's a sweet, well-intentioned magazine, but not quite jerk-off material.
You may or may not recognize the models in the Toronto edition. One guy sort of looked familiar, but these aren't the usual gym dudes that take their shirts off at dance clubs or on Facebook. Indeed, even I could probably pose for Elska, as founder Liam Campbell writes that their requirements for models are "first come, first served. No one is rejected." The message seems to be, Everyone is beautiful in their own way.
Elska is the wave of the future. Body fascism is over. But the question remains - do these models inspire tumescence? Because when it comes to a glossy gay magazine featuring pictures of various guys around the world showing their bodies, I'm not sure that anything else matters.