FINALLY – A CLOTHING STORE USES
A DIVERSE RANGE OF MODELS!
by Vera - beautyexists.net
Finally – someone gets it right!
If you know your way around the fashion industry, you’re familiar with the term “Lookbook.” Companies use lookbooks to showcase specific designs or a store’s upcoming seasonal lines. Usually, they’re filled with slim, caucasian models that have been used on runways and the majority of the fashion industry for ages. But Debenhams, a popular U.K.-based store, wants to be known for its enthusiasm for diversity as it is for its fashion-forward clothes.
In Debenhams’ recently released High Summer Lookbook, the company made the choice to use models that accurately reflected the diverse population of the world we live in. You’ll see models in a variety of age groups, ethnicities and body types. According to the company, it’s the first store of its kind to do so.
This isn’t the only time Debenhams has led the way in creating a more body-positive attitude in fashion, celebrating a range of body types and ages in its advertising, marketing and design. The company has implemented size 16 mannequins in its in-story displays and voluntarily banned airbrushing in its swimsuit ads...