WOW air names new aircraft TF-GAY in support of LGBT community
by DREW ROWSOME
Since day one, we’ve emphasized joy and friendliness in our services because we want everybody to feel welcome in the WOW family. And we think TF-GAY fits right in with our modern family concept.
Every airline wants a slice of the gay travel dollar but WOW airlines is the first to dub a plane "Gay." The company - "a happy Icelandic low-fare, high performance airline" - has a tradition of naming it's planes as one big happy family with TF-MOM ("WOW is basically MOM upside down and everybody loves their mom"), TF-DAD, TF-SON, TF-KID, etc already in the air. As airline founder and CEO Skuli Mogensen explains,
WOW air is an airline for the people and one of our most important goals is to lower fares in order to enable everybody to travel the world and get to know different cultures. We wholeheartedly support queer people’s fight for rights. Just as we support equal rights for everybody, no matter their gender, religion, ethnicity or culture. When we announced we were going to start flying to San Francisco, one of our pilots approached me and suggested the TF-GAY registry. I immediately thought it was a great idea and fitted with our approach to using words relating to family members in the spirit of inclusiveness.
Iceland is a popular gay destination having repealed their anti-gay laws all the way back in 1940, being in the forefront of same-sex marriage laws, being packed with gay bars our of proportion to its population and hosting the famous Bears On Ice party (September 1 to 4 this year). With its hot pink planes and eye-popping pink staff uniforms, WOW is already a gay Iceland ambassador. And TF-GAY will be adding Canada's gay capitals, Toronto and Montreal, to its schedule after the flights to San Francisco ("a city synonymous with advancing LGBT rights in the US") are established as the pink route to Reykjavik.
One can only hope that the TF-GAY will live up to its name and be as much fun to fly, and with in-flight entertainment similar to, the plane in Pedro Almodovar's I'm So Excited.